National Football Team - Together we fight!
Information
Campaign: Together we fight!
Brand: National Football Team
Client: Federaţia Română de fotbal
Submitted by: WEBSTYLER& GMP Advertising
Contributing agency: Flying Elephant
Background/Objectives
Strategy
Results
Background/objectives:
In a negative context for the Football National Team, we had to launch its first dedicated identity and get a neutral general reaction.
Strategy:
FRF decided to use the context of the upcoming centennial year, positioning the first identity as a symbol for uniting all Romanians, emphasizing the strong bond of true fans with the National Team.
Results:
The objectives where surpassed, generating a rather positive overall reaction.
TV
Internet Advertising
OOH
Other Advertising
