OMV - Travel like a star
Information
Campaign: Travel like a star
Brand: OMV
Client: OMV Petrom
Submitted by: Publicis România
Media Agency: Optimedia
Background/Objectives
Strategy
Results
Background/objectives: OMV, the premium gas station that introduced the full-service format in Romania, has become the most copied player in the category, which led to a constant erosion of its leadership position.
Strategy: Use the summer promotion to defend our leadership of the premium segment by making OMV gas station the center of a real-life stories of a band on tour.
The Jed
Results: Despite inferior budgets and a late start compared to Rompetrol, OMV managed to turn an ordinary promotion into its most successful campaign ever, defending its leadership position in the premium seg
TV
Spot TV
Online
Digital Movies_Ducks
Digital Movies_Fans
Digital Movies_Luggage
Outdoor
Ooh
