HBO - Tuff Money - The Morality Stoplight

Public Case Summary

Campaign: Tuff Money - The Morality Stoplight
Brand: HBO's Tuff Money (Bani Negri)
Client: HBO România
Lead Agency: Glitch Shop
Contributing Agencies: Mediacom România | Nexio | Exact Business Solutions | Studio Interrobang

Public Case Summary:
HBO Romania's new series Tuff Money (Bani Negri) is an original local production that tells the story of two regular guys (stoplight technicians) who get entangled in a corrupted scheme and must make tough moral choices. In order to stir interest for the new series, HBO Romania deployed a campaign that started with a national survey on Romanians' attitudes towards corruption and morality (called The Morality Stoplight) which was then weaponised as an interactive communication platform.

Team: Dan Stănescu // Creative Director Glitch Shop, Alexandru Cristea // Project Manager Glitch Shop, Cosmin Simionescu // Art Director Glitch Shop, Andrei Dragotă // Copywriter Glitch Shop, Magda Lişcă // Digital Marketing Manager HBO România, Ofelia Năstase // PR Manager HBO România, Florin Vasilică // Backend Developer Nexio, Andrei Simion // Frontend Developer Nexio, Matei Stănuleț // Lead Developer Nexio, Diana Simion // Researcher & Facilitator Exact Business Solutions, Julien Zidaru // Managing Partner Exact Business Solutions, Laura Scarlat // Market Research Consultant Exact Business Solutions, Lăcrămioara Loghin // Managing Director Exact Business Solutions, Răzvan Zamfira // Information Designer Studio Interrobang, Monica Stanciu // Strategy Director Mediacom România, Irina Catanchin // Director Brand & Content Marketing Romania

Creative Reel

Images of Creative Work

Facebook Post

Instagram Poll

Moral Profile - Sample

Moral Profile - Sharing Screen

PR Release Infographic

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