Telekom - Turn On Magenta
Information
Campaign: Turn On Magenta
Client: Telekom
Brand: Telekom
Entrant Agency:GMP Advertising
Second Agency: Webstyler
Background/Objectives
Strategy
Results
Background/objectives: Launch Telekom Romania by creating a massive, memorable, engaging event-demonstration of the “Life Is For Sharing” brand and telecomm services promise
Strategy: Approach: Build brand momentum by making Romanians experience the sharing philosophy & brand promise: unlimited connectivity on all screens. Idea: co-launch the brand together with people through an interactive show, controlled by participants through a mobile app.
Results: All Engagement objectives were surpassed, with people witnessing and controlling the most interactive show in Romania. Telekom successfully positioned in the “Sharing” territory.
TV
Turn on Magenta
Rulează videoul
OOH
Turn on Magenta
Online
Fanmagenta_website
Rulează videoul
Hai! App
Rulează videoul
Interactive Banner
Others
Launching Movie
Rulează videoul
Lighting bracelet
