P&G - Unforgettable memories
Information
Campaign: Unforgettable memories
Client: P&G
Brand: Lenor
Submitted by: Leo Burnett România/Publicis One
Contributing Agency: Mediacom
Background/Objectives
Strategy
Results
Background/objectives:
Our challenge was to reverse the negative sales trend and recover brand strength by reclaiming Lenor’s distinctive benefit & consolidating eroded equity.
Strategy:
For Lenor to get lost consumers back, it needed to make a strong statement about what used to be its core belief: perfume.
The local campaign engaged women with a moving, meaningful story around perfume,
in its own emotional Lenor way that people were so attached to.
Results:
All results exceeded campaign objectives.
TV
Lenor TVC Adela_30sec
INTERNET
Facebook Canvas (Mobile only)
Canvas mockup
