Unisol - Unisolești

Public Case Summary:
Unisol saw its Consideration and Loyalty decrease. The problem was that the brand's differentiator „ first press oil" did not click with consumers. To make it exciting again, we created an imaginary place, Unisolești, where the special skill of everybody is to do things right from the first try. This was where Unisol came from, the cooking oil obtained from the first pressing of sunflower seeds. The campaign reinforced the brand's association with the "first press" attribute, increased Consideration and Loyalty and delivered volume sales and Value MS.