KFC - Untold Haunted Camping, protected by the KFC Garlic Sauce
Campaign: Untold Haunted Camping, protected by the KFC Garlic Sauce
Brand: KFC
Client: KFC
Lead Agency: Mainstage The Agency
Contributing Agency: United Media| Golin
Public Case Summary:
KFC Garlic Sauce needed a boost in cultural relevance that would eventually impact sales in retail. By unlocking a product insight and a cultural one, we engineered a brand experience that hijacked the classic Untold sponsorship by having our activation done outside the festival. During the campaign sales grew by 124% versus the previous period and most surprisingly KFC won “the battle of the brands” at Untold by surpassing brands with much higher budgets in terms of recall and interactions.
Team: Monica Eftimie, CMO - KFC // Tina Cretu, Senior Digital Marketing Manager - KFC // Mihai Stanciu, Brand Manager - KFC // Cosmin Canteri, Senior Local Store Marketing Manager - KFC // Gina Zgubea, Senior Digital Marketing Officer - KFC // Florina Calin, PR Manager - KFC // Mihnea Brasoveanu, Marketing Assistant - KFC // Claudia Porojan, Senior PR Manager - KFC // Roxana Matasel, Strategic Marketing Director - KFC // Monica Douglas, Marketing Leader - KFC // Alex Constantin, Copywriter - Mainstage The Agency // Madalin Nitis, General Manager - Mainstage The Agency // Mihai Stoica, Art Director - Mainstage The Agency // Sebastian Olar, Creative Director - Mainstage The Agency // Alexandru Cristea, Account Director - Mainstage The Agency // Arpi Rezi, Creative Director - Mainstage The Agency // Michael Adrian Mircea, Creative Technologist - Mainstage The Agency // Silviu Istrate, Head of Strategy - Mainstage The Agency // Ionela Vacaru, Brand Manager - KFC.
Creative Reel
Images of Creative Work
The camping
KV
Close up
Kristian Nairn aka Hodor in the camping
