Samsung - #upgrade2SUPER with S9

Information

Campaign: #upgrade2SUPER with S9
Brand: Samsung
Client: Samsung
Submitted by: Leo Burnett România

Background/Objectives
Strategy
Results

Background/objectives:

For the S9 launch in Romania, Samsung had to give the youngsters a locally relevant reason-why to consider the it, while differentiating it from the increasing competition.

Strategy:

#upgrade2SUPER with s9 = Upgrade Your Social Media Content
Turning the S9’s new camera into what young people needed the most: an outstanding tool for super-elevated visual content on Social Media.

Results:

Massive amounts of participation for the brand (the organic exposure surpassing the paid media), a great uplift of the global campaign and a positive impact overall Samsung Mobile’s perception.

Digital

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