Ursus Retro - Ursus Retro, legendary fun is back

Information

Campaign: Ursus Retro, Legendary Fun Is Back
Brand: Ursus Retro
Client: Ursus Breweries
Submitted by: Ursus Breweries

Background/Objectives

Strategy

Results

Background/objectives:

To strengthen the Ursus Premium premium-ness equity.

Strategy:

We leveraged the vintage trend to create desirability for our new beer variant and launched URSUS Retro

Results:

A consistent performance in trial and volume sales at end of 2018.

TV