Ursus Retro - Ursus Retro, legendary fun is back
Information
Campaign: Ursus Retro, Legendary Fun Is Back
Brand: Ursus Retro
Client: Ursus Breweries
Submitted by: Ursus Breweries
Background/Objectives
Strategy
Results
Background/objectives:
To strengthen the Ursus Premium premium-ness equity.
Strategy:
We leveraged the vintage trend to create desirability for our new beer variant and launched URSUS Retro
Results:
A consistent performance in trial and volume sales at end of 2018.