Telekom - VloggemonGO

Information

Campaign: VloggemonGO
Brand: Telekom
Client: Telekom România
Submitted by: Leo Burnett România

Background/Objectives
Strategy
Results

Background/objectives:

Telekom’s promise in the last 2 years was to liberate the internet for all Romanians. The new offer for prepaid was the best on the market, unlimited data for 5 euros. But people perceived it as an overpromising offer with a catch. We had to create trust in our offer and get people to understand the need of real unlimited.

Strategy:

To get people to truly understand the power of our offer, we created an online-offline branded experience torture testing our product through the most data consuming feature on Social Media platforms - livestreaming. We created VloggemonGO – a real time livestreaming game, where fans played online by controlling the influencers offline actions.

Results:

A successful brand building campaign – all campaign objectives achieved and surpassed.

Digital

Other

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