Vodafone - Vodafone Brand Campaign
Campaign: Vodafone Brand Campaign
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
Background/objectives:
Vodafone has been building on network superiority, promising “the best network”. But it was time to evolve. and talk about the brand philosophy and the whole experience coming out of the network.
Strategy:
In an era of extremely fast globalization, Vodafone re-defined what Local Relevance means. In the last 3 years, Vodafone has adopted a Purposeful Brand philosophy that resolves social and cultural tensions of the Romanian People.
Results:
The Campaign had an overall good performance, with excellent engagement and understanding on network/data speed, highly relevant especially for Digitalized audience.
TV
Vodafone - Brand Campaign - Manifesto
Vodafone - Brand Campaign - Traveler
INTERNET
Vodafone Brand Campaign - Video Content Explorer
Vodafon Brand Campaign - Video Content Photographer
Vodafone Brand Campaign - Display Banner
Vodafone Brand Campaign - Ceramics Print
Vodafone Brand Campaign - Takeover Print
Vodafone Brand Campaign - Traveler Print
OUTDOOR
Vodafone Brand Campaign - Outdoor Travler
