Vodafone – M-Pesa Launch


Campaign: M-Pesa Launch
Client: Vodafone România
Brand: Vodafone
Entrant Agency: McCann Worldgroup Bucharest
Media Agency: UM România


Vodafone was launching M-Pesa, an innovative service for domestic money transfers, which could be used from any mobile phone, with minimal background knowledge.

M-Pesa enables Romanians to overcome personal barriers, through simple money transfers

M-Pesa achieved strong differentiation and the customer base of the service saw sustained growth, both during the campaign and after it ended.

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