Vodafone - Vodafone Prepaid “Live Life Like a Game”

Information

Campaign: Vodafone Prepaid “Live Life Like a Game”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România

Background/Objectives
Strategy
Results

Background/objectives:

Urged by an aggressive market and consumer context, Vodafone had to differentiate itself as an enabler of life people desire to live, and move away from the transactional data and bonuses battle.

Strategy:

“Live life like a game” built on the target insight that games help them release the pressures of the everyday struggles. Thus, Vodafone transformed gamification into an inspiring brand message and a product experience, as well.

Results:

Boosted users’ activity in the network
Gained Vodafone’s leadership on differentiating image indicators
Turned the product into a pop-culture phenomenon

TV

Radio

OOH

Digital

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