Vodafone - Vodafone Prepaid “Live Life Like a Game”
Information
Campaign: Vodafone Prepaid “Live Life Like a Game”
Brand: Vodafone
Client: Vodafone România
Submitted by: McCann Worldgroup România
Background/Objectives
Strategy
Results
Background/objectives:
Urged by an aggressive market and consumer context, Vodafone had to differentiate itself as an enabler of life people desire to live, and move away from the transactional data and bonuses battle.
Strategy:
“Live life like a game” built on the target insight that games help them release the pressures of the everyday struggles. Thus, Vodafone transformed gamification into an inspiring brand message and a product experience, as well.
Results:
Boosted users’ activity in the network
Gained Vodafone’s leadership on differentiating image indicators
Turned the product into a pop-culture phenomenon
TV
Radio
OOH
