Vodafone - Vodafone Prepaid - Wrap up the internet

Information

Campaign: Vodafone Prepaid - Wrap up the internet
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA

Background/Objectives
Strategy
Results

Background/objectives:

During Christmas, every brand in the market pretends to be Santa Claus, with offers and promotions. Vodafone had a Christmas special offer, too. But how could we become the most memorable Santa Clause of them all?

Strategy:

Bringing back the joy of unwrapping gifts with a telecom offer: this Christmas, at Vodafone, you could wrap up the internet and offer it to someone dear

Results:

The campaign brought meaning in people’s lives in a season when is needed most, and brought impressive results on brand indicators, data usage, and client base increase.

TV

Vodafone Prepaid – Wrap Up The Internet - Friend 45s

Vodafone Prepaid – Wrap Up The Internet - Girlfirend 4s

Vodafone Prepaid – Wrap Up The Internet - Mother 40s

INTERNET

Vodafone_Bromoji_OmDeZapada en

Vodafone_Bromoji_OmDeZapada

Vodafone Prepaid – Wrap Up The Internet - Daruieste Net Landing page

Vodafone Prepaid – Wrap Up The Internet - Display Banner 1920x1080

RADIO

Vodafone Prepaid – Wrap Up The Internet - Friend 30s

OUTDOOR

Vodafone Prepaid – Wrap Up The Internet - OOH

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