Vodafone - Vodafone Prepaid - Wrap up the internet
Information
Campaign: Vodafone Prepaid - Wrap up the internet
Client: Vodafone România
Brand: Vodafone
Submitted by: McCann Worldgroup România
Contributing Agency: MEC GLOBAL ROMANIA
Background/Objectives
Strategy
Results
Background/objectives:
During Christmas, every brand in the market pretends to be Santa Claus, with offers and promotions. Vodafone had a Christmas special offer, too. But how could we become the most memorable Santa Clause of them all?
Strategy:
Bringing back the joy of unwrapping gifts with a telecom offer: this Christmas, at Vodafone, you could wrap up the internet and offer it to someone dear
Results:
The campaign brought meaning in people’s lives in a season when is needed most, and brought impressive results on brand indicators, data usage, and client base increase.
TV
Vodafone Prepaid – Wrap Up The Internet - Friend 45s
Vodafone Prepaid – Wrap Up The Internet - Girlfirend 4s
Vodafone Prepaid – Wrap Up The Internet - Mother 40s
INTERNET
Vodafone_Bromoji_OmDeZapada en
Vodafone_Bromoji_OmDeZapada
Vodafone Prepaid – Wrap Up The Internet - Daruieste Net Landing page
Vodafone Prepaid – Wrap Up The Internet - Display Banner 1920x1080
RADIO
Vodafone Prepaid – Wrap Up The Internet - Friend 30s
Vodafone Prepaid – Wrap Up The Internet - Mother 30s
OUTDOOR
Vodafone Prepaid – Wrap Up The Internet - OOH
