- We’re just asking questions!

Public Case Summary

Campaign: We’re just asking questions!
Lead Agency: Sector 7 HUB
Contributing Agency: Dare Digital

Public Case Summary: accustomed their audience with Black Friday campaigns that tackle a hot topic with a meta-humorous approach.

2020’s hot topic permeating Romanian culture were CONSPIRACY THEORIES. Driven by the pandemic and fueled by 5G talk of mass-surveillance fears, online conversations were flooded with references to conspiracies that would keep users engaged for days.
So why not ride this train by confirming our consumer’s strongest suspicions and provide an even stronger selling point for’s products - don’t succumb to the grand schemes of the occult and protect your phone.

Team: Alex Coteţ // Creative Partner Sector 7 HUB, Raluca Babei // Production Manager Sector 7 HUB, Ionuţ Datcu // New Business Director Sector 7 HUB, Dragoş Stircea // Manager Departament Marketing, Elena Teleman // Specialist Marketing, Ciprian Susanu // General Manager Dare Digital, Radu Nantu // Head of Branded Content.

Creative Reel

Images of Creative Work

Key Visual 1

Key Visual 2

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