Provident - When it matters to you

Information

Campaign: When it matters to you
Client: Provident Financial România
Brand: Provident
Submitted by: Jazz
Contributing Agency: Initiative Media

Background/Objectives

Strategy

Results

Background/objectives:

Back in 2013 Provident was mostly a last resort brand for desperate people struggling to navigate the economic crisis. As optimism increased, Provident was risking irrelevance and decreasing preference as well as facing an increasing competition.

Strategy:

The following story is about reinventing the brand, its communication and portfolio, based on a deeper understanding of its customers. The new platform “When it matters to you” proved to be the right strategic move at the right time.

Results:

Its implementation accelerated the growth of Provident and secured leadership against the aggressive competition.