Galantom - Your birthday rewrites the story
Campaign: Your birthday rewrites the story
Brand: Galantom
Client: Asociaţia Envision
Lead Agency: Jazz Communication
Contributing Agencies: Conan PR | Saga Film | Mavericks | United Media Services
Public Case Summary:
In a context oversaturated by Covid related CSR campaigns, with people being left disconnected and with limited personal budgets, we managed to give an even deeper meaning to one of the key moments in people’s lives: their birthdays. By donating their birthday, people could #rewritethestory to ultimately change the “painting” we are all living in. The campaign had a significant impact, obtaining more than 2 million organic media reach and over 2,3 milion lei donations.
Team: Andreea Ghenoiu // Creative Director Jazz Communication, Valentin Suciu // Creative Partner Jazz Communication, Răzvan Raicu // Art Director Jazz Communication, Emi Chiţu // Senior Account Executive Jazz Communication, Alexandra Vestineanu // Group Account Director Jazz Communication, Alexandra Vornicu // Client Angel Asociaţia Envision, Ruxandra Patrascu-Maian // Social Media Jedi Asociaţia Envision, Laszlo Bodor // Friends & Funds Raiser Manager Asociaţia Envision, Andrei Chirtoc // Project Harmonizer Asociaţia Envision, Gabriel Solomon // Dev Guru Asociaţia Envision, Doina Georgia Tescovschi // PR Director Conan PR, Ioana Negoescu // PR Manager Conan PR, Corina Scutariu // PR Executive Conan PR, Eugen Stoie // Film Editor Prod'action Advertising, Paula Prahoveanu // Online Media Manager Next Advertising, Dragoş Traistaru // Film Director Carioca Studio, Raluca Băraru // Illustrator & Art Director Independent Illustrator & Art Director, Cătălin Matei // Producer Saga Film, Alexandra Popescu // PR Manager , Bogdan Driu // PR Executive.
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Outdoor
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