ING - Your rhythm puts back the rhythm in children's hearts
Campaign: Your rhythm puts back the rhythm in children's hearts
Brand: ING
Client: ING Bank
Lead Agency: Jazz Communication
Contributing Agencies: Zenith România
Public Case Summary:
When all the attention was on COVID-19, we wanted to help patients who were not in focus at that time. We raised 66.000€ via Home'Bank for children with cardiac malformations, meaning 2x direct donations vs target, 2,6x more donations vs previous CSR campaign and a record amount of donations for ING raised for a non-COVID cause. We had 66% more participants in the social media mechanics than in the previous CSR campaign vs 20% targeted, 2x the engagement rate on Facebook and +35% organic post interactions on Instagram.
Team: Valentin Suciu // Creative Director Jazz Communication, Andreea Ghenoiu // Creative Director Jazz Communication, Mara Sabau // Art Director Jazz Communication, Bianca Muscalu // Copywriter Jazz Communication, Mihai Nicolau // Copywriter Jazz Communication, Ioana Cadir // Group Account Director Jazz Communication, Simona Dinca // Digital Account Manager Jazz Communication, Oana Oprea // Digital Creative Planner Jazz Communication, Iuliana Duta // Sr. Social Media Manager ING BANK, Silvia Mihailescu // Director of Marketing and Communications ING BANK, Alexandra Maier // Sr. Corporate Social Responsibility Specialist ING BANK.
Creative Work
Images of Creative Work
Instagram post
Social Media post
