Bergenbier – Noroc. Gustul meșteșugit, nu nimerit!

Noroc. Gustul meșteșugit, nu nimerit! Information Campaign: Noroc. Gustul meșteșugit, nu nimerit!Client: Bergenbier S.A.Brand: NorocEntrant Agency: Leo Burnett GroupMedia Agency: Initiative Media Background/Objectives Strategy Results With minimal resources available vs. competitors, with no reason to believe in the brand Noroc had to reinvent itself, and reverse the severe MS descending trend The world of luck meets the world of craft . We created a differentiating brand universe for Noroc, that was both unique on the market and able build the so much needed quality credential. The negative market share trend was reversed.