Ursus Breweries – A Reward from the Brewer

A Reward from the Brewer Information Campaign: A Reward from the BrewerClient: URSUS BreweriesBrand: TimișoreanaEntrant Agency: GMP Advertising Background/Objectives Strategy Results Heavily attacked on its strategic communication territory, beer market leader Timisoreana needed to secure its mainstream consumer base by reinforcing brand equity through a Christmas-dedicated campaign, supported by a promotional offer. With Christmas becoming less authentic and more commercial, Timisoreana’s stratgy was to encourage and applaud consumers for honouring traditions, ofering more than a gift: a reward. In just 1 month of campaign, key brand image drivers and critical Bought Most Often loyalty indicator outgrew objectives; Timisoreana stole share from its direct competitors.