Bergenbier – Football

Bergenbier – Bergenbier Football Information Campaign: Bergenbier FootballBrand: BergenbierClient: BergenbierSubmitted by: Leo Burnett RomâniaMedia Agency: Zenith România Background/Objectives Strategy Results Background/objectives: Bergenbier was recording an important gap between consideration and usage due to a certain amount of brand fatigue. The new sponsorship contract for the National Football Team was a good opportunity to make Bergenbier a first choice again, for the Romanian football fans. Strategy: Involve fans in Bergenbier’s brand discourse by capturing the specific unique mindset surrounding major football moments, and transforming it into the brand’s messages. Results: All sales and brand results exceeded objectives. TV 1.Bergenbier Football – #Restart 2.Bergenbier Football – All in yellow 3.Bergenbier Football – Celebration Online Bergenbier Football – online spot Outdoor Bergenbier Football – in store Bergenbier Football – special OOH Bergenbier Football -OOH back to winners