Timisoreana – La Cârciuma de la Drum

Timişoreana – La Cârciuma de la Drum Information Campaign: La Cârciuma de la DrumClient: Ursus BreweriesBrand: TimişoreanaSubmitted by: GMP Advertising Background/Objectives Strategy Results Background/objectives: In a tough summer battle against brands’ tactical weapons, 300-years-young Timisoreana aimed to grow brand equity and defend market shares Strategy: Timisoreana gave a new spin on the tradition of having fun with friends and family, in a piece of pop culture: a song and its video as the backbone of the campaign. Results: Timisoreana’s bet to create a popular branded content proved to be a success beyond the ambitious expectations on all levels: brand equity reached an all-time high and market shares increased. TV La Carciuma de la Drum_Romanii au Talent TVC La Carciuma de la Drum TVC NCP RADIO Radio NCP INTERNET Music Video La Carciuma de la Drum_part1 Facebook Cover Photo Roton Shazam Cover La Carciuma de la Drum OUTDOOR Jukebox Branding NCP Key-visual back to winners