Timișoreana – The Brewer’s Secret

Timișoreana – The Brewer’s Secret Information Campaign: The Brewer’s SecretBrand: TimișoreanaClient: Ursus BreweriesSubmitted by: GMP AdvertisingContributing Agency: Media Investment Background/Objectives Strategy Results Background/objectives:Timișoreana launched the first unpasteurized beer brand on the Romanian market, opening up a new consumption sub-category . Strategy:Timișoreana Unpasteurised was introduced as the brewer’s secret, making everyone curious to try it. Results:The campaign surpassed all its business and image objectives. TV OOH Digital back to winners