Timișoreana – The Brewer’s Secret

Timișoreana – The Brewer’s Secret Information Campaign: The Brewer’s SecretBrand: TimișoreanaClient: Ursus BreweriesSubmitted by: GMP AdvertisingContributing Agency: Media Investment Background/Objectives Strategy Results Background/objectives:Timișoreana launched the first unpasteurized beer brand on the Romanian market, opening up a new consumption sub-category . Strategy:Timișoreana Unpasteurised was introduced as the brewer’s secret, making everyone curious to try it. Results:The […]

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