Ursus Retro, legendary fun is back
Ursus Retro – Ursus Retro, legendary fun is back Information Campaign: Ursus Retro, Legendary Fun Is BackBrand: Ursus RetroClient: Ursus BreweriesSubmitted by: Ursus Breweries Background/Objectives Strategy Results Background/objectives: To strengthen the Ursus Premium premium-ness equity. Strategy: We leveraged the vintage trend to create desirability for our new beer variant and launched URSUS Retro Results: A consistent performance in trial and volume sales at end of 2018. TV https://youtu.be/XUco2MnntfEhttps://youtu.be/swheHvibNDghttps://youtu.be/5rKQGGP8WlQ OOH Digital Other back to winners