Mountain Dew – #backontrack

Mountain Dew – #backontrack Information Public Case Summary Team Campaign: #backontrackBrand: Mountain DewClient: PepsiCoLead Agencies: Propaganda & Tribal WorldwideContributing Agency: OMD România Public Case Summary:Mountain Dew made a mistake in 2018. It silently replaced the sugar with sweetener in its recipe. And our most loyal consumers, the dewds, were not happy. It was obvious we […]

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