ROM – Come back, Romanian!

Come back, Romanian! Information Campaign: Come back, Romanian!Client: Kandia DulceBrand: ROMEntrant Agency:McCann Worldgroup BucharestMedia Agency: UM România Background/Objectives Strategy Results ROM chocolate bar aimed to challenge again Romanian patriotic feelings on their National Day.  ROM gives Romanians a new media tool in digital space and democratizes the call to unity for the National Day. Through a branded toolkit for custom-made tear-jerking online videos, with pictures of dear ones and funny local images, for sharing them online, ROM called back Romanian emigrants. Thousands of people send ROM branded video online cards to dear ones, leading to 10 times the estimated reach and 3 times more media value than tiny budget.