Aqua Carpatica – Purity Test

Aqua Carpatica – Purity Test Information Campaign: Purity TestClient: Valvis HoldingBrand: Aqua CarpaticaEntrant Agency:CohnandJansen JWTMedia Agency: Media Investmen Background/Objectives Strategy Results Background/objectives: Aqua Carpatica needed to continue the fight for water purity by empowering consumers to know the quality of the water they drank. Strategy: We knew that especially for Romanians, seeing meant believing, and therefore we brought the laboratory within everyone’s reach. We created the Water Purity Test, a paper strip which empowered consumers to check the nitrate concentration of the water they drink, by dipping the test in water. Results: 40% Sales increase, the biggest Facebook community in FMCG, better advertising impact vs. the commercials aired in that period. TV The Bridge The Ducklings The Snail Online Website Facebook App Demo Mechanism Point of Purchase Tester back to winners