KFC – Fakation

KFC – Fakation Information Campaign: Fakation Brand: KFC Client: US Food Network Submitted by: McCann Worldgroup România Second Agency: Golin Media Agency: UM România Background/Objectives Strategy Results Background/objectives: Summertime brings lower traffic and sales for indoor fast-food category where KFC is one of the main players. Strategy: In 2015, KFC launched a campaign which soon became a movement started from in-store experience: Fakation. KFC transformed their windows, trays and floors into fake holiday mock-ups so customers could take pictures of them in lavish far-away places, and shared them on all social media. Results: KFC’s summer sales moved up versus previous summer, and people were having fun on multiple devices, moving up its brand attributes also. TV Spot TV Online Billboard Facebook Posts Website Homepage Outdoor Floor Stiker Menu Board Trayliner back to winners