Telekom – Hotelekom

Telekom – Hotelekom Information Campaign: HotelekomBrand: TelekomClient: Telekom RomâniaSubmitted by: Leo Burnett România Background/Objectives Strategy Results Background/objectives: Telekom uses music events to connect to millennials. But in 2018, one of the biggest music festivals in Europe was sponsored by their key competitor. Despite not being an official sponsor, we had to join the festival conversation […]

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