BCR – George Street Art Gallery upgrades the city
George – George Street Art Gallery upgrades the city Information Public Case Summary Team Campaign: George Street Art Gallery upgrades the cityBrand: GeorgeClient: BCRLead Agency: Mainstage The AgencyContributing Agencies: One Night Gallery | Wavemaker România | Cohn & Jansen WT Public Case Summary:By creating a brand experience and an upgrade to their surroundings for a very specific target in Bucharest, in less than a year we surpassed our main competitor (ING) in terms of aided awareness. Moreover, in less than 4 months we brought 623% more George clients versus the previous period. Team: Ionut Stanomir, Director Executiv Marketing si Comunicare – BCR // Nadejda Ghilca, Senior Art Director – Mainstage The Agency // Laura Andrei, Head of Marketing – BCR // Raul Gheba, Senior Copywriter – Mainstage The Agency // Ana Ghiurca, Head of Online Marketing – BCR // Alexandru Cristea, Account Director – Mainstage The Agency // Raluca Gheorghe, Account Director – Mainstage The Agency // Adrian Saveanu, George Brand Manager – BCR // Laura Plugaru, Social Media Specialist – BCR // Madalin Nitis, General Manager – Mainstage The Agency // Silviu Istrate, Head of Strategy – Mainstage The Agency // Sebastian Olar, Creative Director – Mainstage The Agency // Arpad Rezi, Creative Director – Mainstage The Agency // Eugen Suman, Executive Creative Director – Mainstage The Agency. Creative Reel Images of Creative Work Launch concert Augmented stage at the concert Entrance to the gallery Pillar example Pillar example Pillar with message back to winners