Grolsch – Awake Music Experiment

Grolsch – Awake Music Experiment Information Campaign: Awake Music ExperimentBrand: GrolschClient: Ursus BreweriesSubmitted by: Kubis InteractiveContributing Agencies: Media Investment, Aural Eye Background/Objectives Strategy Results Background/objectives:After 7 years of success inside of creative communities, Groslch needed to expand its brand addressability. Strategy:We leveraged music as a currency for a larger target in order to democratize the definition of creativity as creativity is the brand communication territory. Results:Grolsch registered the best scores for consideration and consumption indicators. Online Others https://youtu.be/5pDkZBuO35whttps://youtu.be/wRDA2adkwC8 back to winners