Vodafone – Brand Campaign “Live Beautifully”

Vodafone – Brand Campaign “Live Beautifully” Information Campaign: Brand Campaign “Live Beautifully”Brand: VodafoneClient: Vodafone RomâniaSubmitted by: McCann Worldgroup România Background/Objectives Strategy Results Background/objectives: Vodafone had been cornered by competition from all sides, and the only way it could fight back and increase relevance was by reconnecting emotionally to the people. Strategy: Vodafone broke the noisy clutter of products and prices with a 360 campaign that responded to what people need more: Life-driven technology and entertainment. Results: Increased Innovation index among brand users and resume leadership from main competitor, increased Brand Preference among young adults, secured customer base and even drive market share growth. back to winners