Vodafone – Brand Campaign “Live Beautifully”

Vodafone – Brand Campaign “Live Beautifully” Information Campaign: Brand Campaign “Live Beautifully”Brand: VodafoneClient: Vodafone RomâniaSubmitted by: McCann Worldgroup România Background/Objectives Strategy Results Background/objectives: Vodafone had been cornered by competition from all sides, and the only way it could fight back and increase relevance was by reconnecting emotionally to the people. Strategy: Vodafone broke the noisy […]

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