Samsung – The Note Challenge

Samsung – The Note Challenge Information Campaign: The Note ChallengeBrand: SamsungClient: SamsungSubmitted by: Leo Burnett România Background/Objectives Strategy Results Background/objectives: Considering the aggressive competition, we had to define a role for Note9 as distinctive as possible locally, while using it as an image driver for the entire Samsung Mobile Category. Strategy: THE NOTE CHALLENGE – THE FIRST ONLINE REALITY SHOW IN ROMANIAWe positioned Note9 as the enabler that can bring ideas to life, from the first plan, to reality. Results: A positive impact across portfolio, increasing its distinctiveness, high quality image and leading-edge technology attributes. The digital results surpassed the benchmarks of the previous Note launch, with the same media budget. Digital https://youtu.be/8ObhTo0wuKghttps://youtu.be/v68CIPjtWi8 back to winners