Ursus – RETRO MUSIC BATTLE

Ursus – RETRO MUSIC BATTLE Information Public Case Summary Team Campaign: RETRO MUSIC BATTLEBrand: URSUSClient: Ursus BreweriesLead Agency: Leo Burnett RomâniaContributing Agencies: Kubis Interactive | Media Investment | MSL The Practice Public Case Summary:URSUS RETRO, the beer of fun like back in the old days, had the challenge to engage young beer drinkers who hadn’t really and lived the’90s way, in a real conversation about the ‘90s fun. We found the juiciest topic of the ‘90s: the battle between fans of different music styles and we brought it in 2019. INTRODUCING: THE RETRO MUSIC BATTLE: the show where bands fight for fans to vote for the best style of the ‘90s. The show brought record performance on engaging consumers with the RETRO content. Team: Adriana Boca Pascan, Executive Creative Director – Leo Burnett Romania // Stefania Bercu, Strategic Planner – Kubis Interactive // Madalina Ioan, Social Media Manager – Kubis Interactive // Victor Stroe, Associate Director and Head of Strategy – Leo Burnett Romania // Alina Radut, Senior Copywriter – Kubis Interactive // Cristina Calota, Group Creative Director – Leo Burnett Romania // Florina Simon, Account Manager – Kubis Interactive // Ionut Coanda, Senior Art Director – Leo Burnett Romania // Virginia Nutuloiu, Media Director – Media Investment // Corina Bratu, Senior Strategic Planner – Leo Burnett Romania // Dora Parfene, Media Manager – Media Investment // Ana Miculescu-Nica, Business Director – Leo Burnett Romania // Zoltan Barti, Digital Media Manager – Media Investment // Marek Dvorak, Marketing Vice President – Ursus Breweries // Victor Teiosanu, Premium Brands Director – Ursus Breweries // Camelia Eremia, Client Service Director – MSL The Practice // Anca Calugaritoiu, Brand Manager – Ursus Breweries // Alina Jijau, Communication Director – MSL The Practice // Cristiana Cring, Junior Brand Manager – Ursus Breweries // Cristina Chicus, Senior Events & Experience Manager – MSL The Practice. Creative Reel Images of Creative Work Campaign Visual Facebook Post back to winners