Aptamil – The complete motherhood assistant

Aptamil – The complete motherhood assistant Information Campaign: The complete motherhood assistantBrand: AptamilClient: Nutricia Early life NutritionSubmitted by: WEBSTYLERContributing Agencies: GMP Advertising, Parenting Ads, Chapter 4 Communications Romania Background/Objectives Strategy Results Background/objectives:On a decreasing market dominated by one big player Aptamil wanted to be the brand to keep growing in 2017. Strategy:Build and promote a brand utility platform that deals with all young mothers’ fears and insecurities, with a focus on their most important stress, their babies’ immunity. Results:Business, brand and digital relationship objectives were all surpassed making Aptamil a rising star of the market. TV Digital Website Newsletter back to winners