Unicredit Tiriac Bank – How to Business2CreativeBusiness

UniCredit Bank – How to Business2CreativeBusiness Information Campaign: How to Business2CreativeBusinessBrand: UniCredit BankClient: UniCredit Bank RomâniaSubmitted by: Graffiti PRContributing agencies: Screen Native, Mediacom, Exact Business Solution Background/Objectives Strategy Results Background/objectives:On a saturated market with no room for product differentiation, UniCredit Bank (5th in RO/BNR’16) aimed bold: create shared value and business growth with a sector seen as “just too risky” for banks but “oh so sexy” for economies: Creative Industries. Strategy:Become The Bank of Creative Minds by developing a platform to: empower creative entrepreneurs by preparing them to receive financial/banking support and enable business potential by offering a new financial product tailored to creative businesses’ needs. Results:Sold 500%KPI Creative Financial Packs, became 4th bank in RO/ actives’ volume (internal measurement Q32017) Radio Outdoor Press Online Call to Action – Digital Video https://youtu.be/nccDOV_agfUhttps://youtu.be/pbfT95lNC7k Social Media Carousel Instagram Facebook back to winners