Coca – Cola – The Gift of Listening

Coca – Cola – The Gift of Listening Information Public Case Summary Team Campaign: The Gift of ListeningBrand: Coca-ColaClient: The Coca-Cola Company RomâniaLead Agency: Publicis RomâniaContributing Agencies: UM România | Publicis Events Public Case Summary:Coca-Cola uncovers a deeper meaning of Christmas by presenting listening as the kindest gift of all. The message breaks the seasonal clutter and contributes to the brand recovering in its most prized KPI – Always doing something new, from Pepsi, while being under a global tongue in cheek attack from the irreverent blue. In volumes, Coca-Cola manages to grow above market growth and above Pepsi growth. Team: Miruna Smeureanu, VP of Marketing – The Coca-Cola Company Romania // Adina Albu, Group Account Director – Publicis Romania // Oana Nuta, Sr. Brand Manager sparkling soft drinks – The Coca-Cola Company Romania // Ana Creih, Account Director – Publicis Romania // Alexandra Caraulani, Digital Manager – The Coca-Cola Company Romania // Alexandra Caciur, Digital Experience Director – Publicis Romania // Andreea Cotet, Social Media Manager – The Coca-Cola Company Romania // Alina Neagu, Digital strategist – Publicis Romania // Silviu Nedelschi, Creative Director – Publicis Romania // Adriana Dinu, Digital Account Manager – Publicis Romania // Andra Balan, Marketing Executive – The Coca-Cola Company Romania // Anamaria Taralunga, Group Creative Director – Publicis Romania // Camelia Efrimov, AV producer – Publicis Romania // Madalin Dragnea, Senior Art Director – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Dana Chitrusca, Account Director – UM Romania // Bogdan Voina, Events Director – Publicis Events // Vlad Socianu, Art Director – Publicis Romania // Ioana Mihai, Senior Brand Strategist – Publicis Romania. Creative Reel Images of Creative Work Phone booths experience back to winners