Provident signs for responsible lending

Provident – Provident signs for responsible lending Information Campaign: Provident signs for responsible lendingBrand: ProvidentClient: Provident Financial RomâniaSubmitted by: Jazz CommunicationContributing Agencies: Initiative Media, Goya Public Relations Background/Objectives Strategy Results Background/objectives:After 11 years in Romania and in the middle of a mass-media crisis hitting all Non-Banking Financial Institutions, Provident decides to take on the responsibility of educating Romanians on what it means to be a serious NBFI practicing responsible lending. Strategy:‘Provident signs for responsible lending’ idea was deployed in an integrated campaign that educated people, demonstrated Provident principles of responsible lending and its impact in economy. Results:The campaign had unprecedented impact on consideration, recommendation and image attributes. TV https://youtu.be/HQuKUL9hxhwhttps://youtu.be/xiVWYZbTTeY Print Other Internet Advertising Direct Mail back to winners