BCR – The Money School

BCR – The Money School Information Public Case Summary Campaign: The Money SchoolBrand: BCRClient: BCRLead Agency: Cohn & Jansen WTContributing Agency: Wavemaker România Public Case Summary:BCR wanted to become the leader in financial education for Romanians, the least financially educated people in Europe. Through emotional storytelling about the first financial lessons as kids and through fun workshops for people of all ages, BCR helped 136.000 Romanians learn how to be more responsible in their financial health. Also, it reached its objective, becoming the number 1 financial brand associated with financial education. Creative Reel Images of Creative Work Key Visual Microsite back to winners