5 to go – #NotJustMondays

5 to go – #NotJustMondays Information Public Case Summary Campaign: #NotJustMondaysBrand: 5 to goClient: 5 to goLead Agency: The Onion Media Public Case Summary:Starbucks started a big outdoor campaign: special promotion on Mondays which directly approached our core value proposition: 5 lei coffee. In the heart of Bucharest we placed our message #notjustmondays right under a huge Starbucks mesh, on a Tuesday. One message, one day. This brought us organic +500k reactions, 3M reach on social media, +20% fanbase, +30% next day sales, +200% franchise requests 2019 vs 2018. #notjustmondays became a driver for the brand and the platform for many campaigns that followed. Creative Reel Images of Creative Work OOH Instagram post OOH back to winners