Petrom – A Tank Full of Joy

Petrom – A Tank Full of Joy Information Campaign: A Tank Full of JoyBrand: PetromClient: OMV PetromSubmitted by: Cohn & Jansen JWT Background/Objectives Strategy Results Background/objectives: Due to international oil barrel quotations growth, the market became highly price sensitive. Petrom’s volumes were seriously bleeding, with loyal customers trading down to a price fighter competitor. Strategy: Petrom came up with an emotional local campaign, reassuring Romanians that unforgettable journeys with their dear ones always rely on good quality fuel. Results: Petrom regained the loyalty of its customers, stopped the bleeding and increased its volumes & its MS, without having to follow the competitor’s price drop. OOH Digital https://youtu.be/wx5oKECom3shttps://youtu.be/IM4r7XeRiPI Other back to winners