Telekom – Tadaaam Show

Telekom România – Tadaaam Show Information Campaign: Tadaaam ShowBrand: Telekom RomâniaClient: Telekom RomâniaSubmitted by: Leo Burnett & TargetMedia Agency: Media Investment   Background/Objectives Strategy Results Background/objectives: Establish an emotional connection with Romanian youth. Strategy: This case is about creating TADAAAM, an online & offline communication platform that overturned youngsters perception about TELEKOM: from an ignored brand to an exciting cool presence in their lives. Results: TELEKOM reversed a declining trend in both business and image. Online Engagement Other Advertising Communications Content created by fans back to winners