Itsy Bitsy Radio – Raising the 1st of June to national public holiday

Itsy Bitsy Radio – Raising the 1st of June to national public holiday Information Campaign: Raising the 1st of June to national public holidayClient: Itsy Bitsy RadioBrand: Itsy Bitsy RadioSubmitted by: GMP AdvertisingContributing Agencies: POINT PUBLIC AFFAIRS// GMP PR// WEBSTYLER Background/Objectives Strategy Results Background/objectives: Itsy Bitsy, the only Romanian radio dedicated to parents and children, launches a brave campaign which aims to fundamentally change the relationship of Romanian parents with their kids and offer them their own national public holiday. Strategy: The campaign message, that time spent by parents with their children has a great influence on health, proved that our cause was VITAL for the whole country and turned the 1st of June into a public holiday set by law. Results: After 9 months of low-budget campaign, this radio station influenced politicians to vote the first public holiday in the EU dedicated to children and the first public holiday obtained by a brand in Romania. INTERNET Celebrites_Supporting_The_Cause_TillyNiculae OnlineFilm_Join_The_Cause OnlineFilm_Reveal_ATCP RADIO RadioAd_The_Medical_Exam RadioAd_The_Recipe OTHER ATCP content website Letter_To_Parliamentarians Profile Pic Signature OUTDOOR OOH_LittleBoy OOH_LittleGirl back to winners