Durex – The Right Condom

Durex – The Right Condom Information Public Case Summary Team Campaign: The Right CondomBrand: DurexClient: Reckitt Benckiser RomâniaLead Agencies: Zenith & Minio StudioContributing Agencies: Fulg Media, Land of Web, CevaMărunt Public Case Summary:Durex started a conversation about condom sizes, in a country where category penetration is just 5.7% and previous educational messages showed no efficiency. […]

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