Burger King – Welcome Home Whopper

Burger King – Burger King – Welcome Home Whopper Information Public Case Summary Team Campaign: Burger King – Welcome Home WhopperBrand: Burger KingClient: Amrest RomâniaLead Agency: Publicis RomâniaContributing Agencies: MSL The Practice | Zenith Public Case Summary:Burger King turned its own launch into social currency between friends and managed to achieve nearly 300,000 engagements in just one month on its social media pages. Furthermore, what’s the most valuable aspect of this case, is that Burger King managed to engage a community that was split between countries. It got them to engage, share, create UGC and come at the BK launch. As a Result, the Burger King launch in Romania was the most successful one in CEE, according to restaurant operator Amrest. Team: Vlad Socianu, Art Director – Publicis Romania // Jorg Riommi, Chief Creative Officer – Publicis Romania // Radu Luca, Brand Lead – Publicis Romania // Cosmin Anghel, Copywriter – Publicis Romania // Romulus Petcan, Group Creative Director – Publicis Romania // Valentina Voicu, Client Manager – Publicis Romania // Gabriel Gherca, Group Creative Director – Publicis Romania // Georgiana Dascalescu, Client Manager – Publicis Romania // Alan Laughlin, President Burger King at Amrest – Amrest Romania // Alin Nenciu, Marketing Manager Burger King Romania – Amrest Romania // Daniel Ryška, Burger King Director CE&SEE at AmRest – Amrest Romania // Makowska Katarzyna, Marketing Manager Burger King CEE – Amrest Romania // Sorin Iriciuc, Communications Planner – Zenith // Ioana Moasa, PR Manager – MSL The Practice // Catalin Bran, Innovation Manager – MSL The Practice // Hoang-Anh Vu, Junior Digital Media Planner – Zenith // Andreea Logigan, PR Director – MSL The Practice // Cristina Chicus, Experience & Events Manager – MSL The Practice // Elis Iaia, Brand Strategist – Publicis Romania // Alexandra Ivan, PR Executive – MSL The Practice. Creative Reel Images of Creative Work back to winners