Curtea Veche Publishing – #TimeToRead
Curtea Veche Publishing – #TimeToRead Information Public Case Summary Team Campaign: #TimeToReadBrand: Curtea Veche PublishingClient: Curtea Veche PublishingLead Agency: LEO BURNETTContributing Agency: MSL The Practice Public Case Summary:Curtea Veche Publishing proved that there is #TimeToRead, no matter how tied-up our lives are. The campaign debunked the most often invoked reason – the lack of time – through the power of example, given by the busiest and successful celebrities people looked up to. Playing things simply paid back: going where people were, sharing the message through those they followed, the campaign reached 10 times more people than estimated and truly impacted Romanians’ attitudes towards reading. 100% organically, with no media budget. Team: Vasilije Corluka, Chief Creative Officer – LEO BURNETT // Adriana Pașcan, Creative Directo – LEO BURNETT // Victor Stroe, Associate Director & Head of Strategy – LEO BURNETT // Maria Sarivan, Strategic Planner – LEO BURNETT // Fulvia Olaru, Brand Communication Manager – LEO BURNETT // Miruna Meirosu, PR Manager – Curtea Veche Publishing // Barna Nemethi, Executive Director – Curtea Veche Publishing. Background/Objectives Strategy Results Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo, dolor optio quia architecto quis delectus perspiciatis. Nobis atque id hic neque possimus voluptatum voluptatibus tenetur, perspiciatis consequuntur. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo, dolor optio quia architecto quis delectus perspiciatis. Nobis atque id hic neque possimus voluptatum voluptatibus tenetur, perspiciatis consequuntur. Lorem ipsum dolor sit amet, consectetur adipisicing elit. Minima incidunt voluptates nemo, dolor optio quia architecto quis delectus perspiciatis. Nobis atque id hic neque possimus voluptatum voluptatibus tenetur, perspiciatis consequuntur. Creative Reel Images of Creative Work Facebook post Facebook post Facebook post Instagram post Instagram post Website back to winners