BRD – Mortgage Loan
BRD – Mortgage Loan Information Campaign: BRD Mortgage LoanClient: BRD-Groupe Société GénéraleBrand: BRD-Groupe Société GénéraleEntrant Agency: Leo Burnett GroupMedia Agency: Zenith Media Background/Objectives Strategy Results Increase sales and BRD market share for mortgage loans. Position BRD mortgage loans as the good news our target was waiting for. Both business and brand results surpassed objectives.