BCR – Reduced Repayments

Erste BCR – Reduced Repayments Information Campaign: Reduced RepaymentsBrand: Erste BCRClient: BCRSubmitted by: Cohn and Jansen JWTSecond Agency: AtelieruMedia Agency: MEC Background/Objectives Strategy Results Background/objectives: BCR had to keep close its house loan clients with a refinancing offer during the image crisis that the banking system was facing in 2015 Strategy: The campaign, “Reduced Repayments”, showed people understanding, empathy and displayed a real solution for cutting off their too big monthly installments. Results: BCR sold Refinancing Loans in an unexpected amount and got a big share of the market, while its main clients rated BCR as their “first choice bank” in a bigger amount than before the crisis. TV Spot TV Online Online Campaign Outdoor Ooh Games Ooh House Ooh Special Project – Balcony back to winners