Visa – Convince your folks to pay with Visa

Visa – Convince your folks to pay with Visa Information Campaign: Convince your folks to pay with VisaBrand: VisaClient: VisaSubmitted by: Publicis România/ Publicis One RomâniaContributing Agencies: MSLGROUP The Practice, Starcom Background/Objectives Strategy Results Background/objectives:Visa decides to fight against the deeply rooted habit of paying cash and sets to achieve highest historical business results Strategy:Instead of doing it ourselves, we gave young people the mission of convincing their folks to pay with Visa for winter shopping. Results:Visa unlocks a historical number of active cards and ends the year above market growth both in transactions and in value. TV Radio Internet Advertising Point-of-Purchase Direct Mail back to winners